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February 01, 2006

Total BS (Blog Statistics)

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Today marks the thirtieth anniversary of my blog--thirty days, that is. As a late-adopter blogger, I've been wondering how my blog is doing. I've asked a few people and gotten some answers, but I couldn't find many hard statistics.

I'm guessing that many other bloggers may have similar questions, so here is a dump of my blog statistics. To be sure, this is just one data point, and I haven't exactly adhered to good research methodology...but for what it's worth:

  1. There have been 42 posts, 922 comments, and 304 trackbacks.
  2. According to StatCounter, the site had 268,060 unique visitors. This reflects 211,947 first-time visitors and 56,113 repeat visitors. (A first-time visitor is defined as a person without a cookie for the site. A return visitor is defined as a person returning to the site an hour or more after visiting it.)
  3. According to Technorati, 1,479 sites now maintain 2,843 links to the blog. About two weeks ago, my blog ranked #488 in Technorati; the current rank is #289.
  4. According to Feedburner, 4,231 people get my blog via feeds. Sorry, about my repeated editing, guys!
  5. According to Feedblitz, 428 people get my blog through email.
  6. Traffic to my web site, www.guykawasaki.com, increased from about 400 page views/day to 800-1,200 page views/day.
  7. My Amazon sales rank for The Art of the Start (go ahead, I dare you to click on this link) hovered between #1,500 and #2,000 prior to the start of my blog. Currently, the sales rank hovers between #500 and #750.
  8. I use SnipURL to track how many people click on links. This has yielded lots of interesting information:
  • The links in the right column called “Alignment of Interest” (as opposed to “conflict of interest”--get it?) generated between 900-1,000 click throughs (each) to the home pages of BitPass, FilmLoop, Kaboodle, PhoneBites, and SimplyHired.
  • I tested the power of a blog posting versus a listserver announcement when FilmLoop released its Macintosh version. My listserver has about 8,000 subscribers. The blog posting generated 1,846 click throughs. The listserver generated 605 click throughs.
  • I tried a section in the right column to list a “loop du jour.” 113 people clicked through in the first two days. Then I switched to plugging loops in postings. 1,925 people clicked through to see the loop about China. 3,164 people clicked through to the loop of pictures of the readers of my blog. 1,597 people clicked through to see the loop of only the award winners. 1,469 people clicked through to see the Tony Hawk wedding loop (this posting is very recent).
  • 7,140 people clicked through on the blog entry about the charts of Karl Hartig. Incidentally, he told me that his weekly visitor count increased from 231 visits/week to 38,946 visits/week.

I'll be the first to admit I don't know what all these stats mean, but I hope they will help you gauge how your blog is doing. All in all, I've had a blast, so thank you for reading my blog--and linking to it too.

Written at: Atherton, California

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Comments

You are doing a great blog.

Looks you have attracted a lot of traffic to your blog.

Lets study statistics online and make the best out of it.

Latest news about sport, entertainment, business, culture etc.
www.word-news.org.ru

Your information strongly has helped me, thank you for it!

Here are my own hypotheses about your site and its popularity:
• Prime the Pump --I don't know how big your original mailing list was but suspect that your blog announcement went to a large circle of Guy fans. People tend to post comments when they know the blogger personally.
• Content beats Fame -- Tom Peter's blog has far fewer postings than yours though he is, arguably, more widely known in the American business mgmt community. I suspect your content has broader appeal, changes daily, provokes reaction, is sometimes irreverent, and always quite engaging.
• Gravity Well Accelerates -- The more people comment, the faster search engines react to the phenomenon that something’s up at your website and the more they give you greater visibility in search results. That only attracts more visitors and the virtuous cycle builds.
• Marketers like to Talk -- Marketing people are talkers by nature. I suspect that many of your avid commenters are marketers themselves who appreciate what you have to say and can't help themselves from commenting. Plus it may help their own website traffic (link/trackback to their site)
Your fan too,
Sridhar

The last time I saw you was at a startup conference 8 years ago, your brand has continued to grow, awesome!

Your blog and its rise does strengthen my heuristics:
1. brand plays more value than the credit it is given. it basically acts as the meme.
2. content is the one that sustains the value of that brand.

and finally its definitely humbling to see what definitely GK & its value __is__ really like.

Hi Guy,

I believe the key to a good post is whether or not the person could print it out and hang it on their wall as art.

See The Bill Cara Rules for Successful Trading,
http://www.billcara.com/archives/2005/12/the_bill_cara_r.html

Quite a few of Bill Cara's articles are worth a bookmark. Almost every article I have read here is worth a bookmark. Why? Maybe it's the format? Executive Summary, Numbered Bullet Points, Conclusion and Reward. It's hard to believe every post is as good as it seems. There has got to be some hidden psychological factor here... :)

I'm curious too - how long does it take for you to work these posts? Do you work with them online?

I've just discovered your blog. Great reading. Congratulations

Very interesting reading. I go through all stats several times per day to pick up on tendencies in the traffic of our sites.

I subscribed because of the brand name and stayed subscribed because of the content. Keep up the good work.

I think Scoble mentioned your blog, which is probably what got me here in the first place.

Simply stated: wow. Congratulations, Guy!

So, what are the takeaways here?

1. Celebrity clearly helps ramp syndication efforts.

2. Existing brands realize rapid results from syndication marketing.

3. Products in later stages of their life cycle (arguably decline) may be pushed back up the curve through syndication awareness.

4. Links from successful syndication content drive significant web traffic increases for those fortunate to be referred.

There's lots for marketers to chew up by thinking through the numbers and their meaning. Powerful arguments for the relevance of syndication marketing in the mix.

Why do you call that service "loop"? What the heck is a "loop"? If it's just a video clip, why not call it a video clip?

It's bad product naming, in my opinion.

I bought "Career Guide for the High-Tech Professional" today because you had a blurb on the back. Mostly, I though "Ohh. Hmmm Covey, looks decent. Hey Guy Kawasaki! I read his blog (via RSS at Newsgator- 326 subscribers) and it is full of really useful stuff. Looks like he thinks it is good so I'll give it a go!"

So count me in the group that bought something because you said something good about it. I swear I'm putting your books into the "To Read" bucket right now.

Thanks for the valuable info and lessons. Hope you keep the posts coming!

"Could you explain how you got soo much traffics in a short period of time?"

There's a great lesson in the importance and value of branding in there somewhere.

aloha

Re:

According to StatCounter, the site had 268,060 unique visitors.

Traffic to my web site, www.guykawasaki.com, increased from about 400 page views/day to 800-1,200 page views/day


I think this is because the page counter on my web site doesn't count the blog hits. It's only those who go to guykawasaki.com.

The StatCounter stuff only counts what goes to blog.guykawasaki.com--which is really hosted at Typepad.

Thanks,

Guy

These two stats don't seem to tally:

According to StatCounter, the site had 268,060 unique visitors.

Traffic to my web site, www.guykawasaki.com, increased from about 400 page views/day to 800-1,200 page views/day

Sure you're not reading "hits" instead of unique visitors?

Otherwise over 30 days you're talking about nearly 9,000 uniques a day, which would probably generate approx. 15,000 pageviews per day.

Or did I misread something?

Either way, it's a blog filled with great information and well deserves it's audience share. Got it blogrolled at Platinax.

and, guy, how many emails to you did the blog generate?

:)

How much time do you need to prepare your posts?

I think this is the key point of blog success: the more you prepare post the better they are ;-)) (obviously)

I´ll continue learning from your blog.

THANKS!!!!!!

What all those stats mean is that you are breaking blog records, making history and you deserve my congratulations. That's more or less what they mean
Regards :)
http://niquel757.blogspot.com

Guy,

You need to check out alexa.org. Here you can graph traffic versus other blogs.

I just compared you Seth Godin's Blog, and Steve Rubel's Micropersuasion - you're doing well comparitively.

It's a great blog, and I think it is fair to say that you are an A list blogger - Pretty good going for one month. Beep up the good work, Ben.

Here's the link (quite a long one)

http://www.alexa.com/site/site_stats/signup?site_url=http%3A%2F%2Fblog.guykawasaki.com+http%3A%2F%2Fwww.micropersuasion.com+http%3A%2F%2Fsethgodin.typepad.com%2F&range=1m&widget=g&style=c&submitted=true&mode=graph&range=3m&amzn_id=&site_url=

Guy,

Ultimately the consistent quality of the posts is what keeps me reading. Hopefully you can continue to maintain that level because they've been great so far.

Thanks for sharing.

Eric

I agree there is an 'underlying magic' in all your posts. That is only pulling the readers to your blogs.

Well. With my given background I do not give much credence to statistics as they do not entirely reveal the acceptance / rejection / utility of the posts or the ideas covered in them. Hence statistics are to be taken with a pinch of salt. Hence let us not attach much importance to them

Definitely a study of the comments received will reveal the success of any (post / thought / idea / sharing) blog. In this area, you will agree with me, your blogs score very well.Please keep up the good work of sharing your ideas and knowledge with all of us. That is a rare quality in these competitive days.


Yeah... that helps me gauge my blog's success... how does 1,300 unique hits in 2 months compare?

Do the math... carry the two... round off... oh.

Not good.

Thanks anyway Guy. Keep up the good posts... as in not the ones that just toss out your blogstats...

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