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February 01, 2006

Total BS (Blog Statistics)

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Today marks the thirtieth anniversary of my blog--thirty days, that is. As a late-adopter blogger, I've been wondering how my blog is doing. I've asked a few people and gotten some answers, but I couldn't find many hard statistics.

I'm guessing that many other bloggers may have similar questions, so here is a dump of my blog statistics. To be sure, this is just one data point, and I haven't exactly adhered to good research methodology...but for what it's worth:

  1. There have been 42 posts, 922 comments, and 304 trackbacks.
  2. According to StatCounter, the site had 268,060 unique visitors. This reflects 211,947 first-time visitors and 56,113 repeat visitors. (A first-time visitor is defined as a person without a cookie for the site. A return visitor is defined as a person returning to the site an hour or more after visiting it.)
  3. According to Technorati, 1,479 sites now maintain 2,843 links to the blog. About two weeks ago, my blog ranked #488 in Technorati; the current rank is #289.
  4. According to Feedburner, 4,231 people get my blog via feeds. Sorry, about my repeated editing, guys!
  5. According to Feedblitz, 428 people get my blog through email.
  6. Traffic to my web site, www.guykawasaki.com, increased from about 400 page views/day to 800-1,200 page views/day.
  7. My Amazon sales rank for The Art of the Start (go ahead, I dare you to click on this link) hovered between #1,500 and #2,000 prior to the start of my blog. Currently, the sales rank hovers between #500 and #750.
  8. I use SnipURL to track how many people click on links. This has yielded lots of interesting information:
  • The links in the right column called “Alignment of Interest” (as opposed to “conflict of interest”--get it?) generated between 900-1,000 click throughs (each) to the home pages of BitPass, FilmLoop, Kaboodle, PhoneBites, and SimplyHired.
  • I tested the power of a blog posting versus a listserver announcement when FilmLoop released its Macintosh version. My listserver has about 8,000 subscribers. The blog posting generated 1,846 click throughs. The listserver generated 605 click throughs.
  • I tried a section in the right column to list a “loop du jour.” 113 people clicked through in the first two days. Then I switched to plugging loops in postings. 1,925 people clicked through to see the loop about China. 3,164 people clicked through to the loop of pictures of the readers of my blog. 1,597 people clicked through to see the loop of only the award winners. 1,469 people clicked through to see the Tony Hawk wedding loop (this posting is very recent).
  • 7,140 people clicked through on the blog entry about the charts of Karl Hartig. Incidentally, he told me that his weekly visitor count increased from 231 visits/week to 38,946 visits/week.

I'll be the first to admit I don't know what all these stats mean, but I hope they will help you gauge how your blog is doing. All in all, I've had a blast, so thank you for reading my blog--and linking to it too.

Written at: Atherton, California

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Comments

Great readership trajectory!

BTW, if I pick up your RSS feed through my personalized Google home page, how do I get counted?

Wow...Gk, you have sunk to a new low. I can't believe you considered this as part of your topic. These are just numbers...out of all of your topics that you've blogged here. I think this is the worst blog of them all. No hindsight, no info, and definitely not very educational. Plus all of the numbers are fake...you have to multiple it by 0.1 to get the real numbers. I hope you're more inspired by tomorrow.

JR,

At the risk of traffic whorring, I did a similar analysis of my blog's statistics, only geared it toward the articles. The article that generated the most hits was about Ed Hochuli, the ultra-buff NFL official ("guns of steel").

It was a complete joke post (spoofing www.chucknorrisfacts.com), but it has far outranked posts that I put far more time and energy into.

I agree that a better blog will draw more users, but don't discount that sometimes, people just want to laugh more than they want to be educated/informed.

Tim

P.S. On the other hand, it could just mean that the other things I've written are just trash. :D

The blog's rise in popularity is a credit to Guy and the quality of the material. I've been reading this blog for about a week and it was engaging to read every time.

I'm not going to aspire to generate more traffic, I'm going to aspire to write a better blog! If this blog is any indication then the traffic will follow.

If form follows function is it also true that traffic follows (quality) content?

I write for a big website in the UK and I read the reams of traffic stats for it. One of my colleagues came up with a great name for it: "administrivia," although I like Wired's phrase "infoporn" more. Certainly, I'd like that kind of traffic for my blog! Keep up the good work: when I get your latest post it inspires me to go and write something for my site.

Keep up the good work guy!Thanks for sharing the stats.

This is great information, Guy, especially on how it improves your book sales.

Now my real questions, spurred by this posting - you present some interesting statistics about your blog readership, but how has blogging made a difference in how you get your message out? Or how does it affects your message? And what do you get out of the process of blogging?

"Inquiring minds want to know..." :-)

I do have to say those are some impressive stats in such a short amount of time. Glad to see that you're still making an impact out there. Keep up the good work.

While stats are good to get a measure on one level, imho, it's how you impact other people that is the more telling characteristic. From what I can tell, GK, you are impacting others quite positively. Well done sir.

Guy, the stats are excellent. And that reflects not only the quality of your writing, but the impact you are making.... But, at the end of the day, it is not about the stats, etc, but about the wonderful opportunity to share, teach, and to make a positive impact on others, thru your great tales and the evangelism itself. I knew it was going to be good, an excellent resource, when I saw your blog announcement... keep it up! :-)

ceo

That's quite an incredible start, Guy. Our blog is currently about ~140 in technorati, but it took a year to get it there. That you are already doing so well is special, be happy about it.

these statistics mean you're a fantastic evangelist and everyone loves you.

simply stated, of course.

Half the fun of having a blog is being able to pour over the stats and try to understand what it all means.

Your stats confirm my belief that this truly a unique and intriguing blog...well done! Also,Google NOW suggests adsense ads be placed at the end of each post...if Big "G" suggests this, it would be wise to at least give it a try.

I find it interesting that you used readership as the sole metric of determining how your blog is doing, especially given the thoughts I've read in several of your posts, like encouraging your readers to "kick butt!" I wonder if there are other metrics you could come up with to determine how much of an impact you're making, whether it's people taking your ideas to heart and pitching their company to VCs differently, or changing their business plans after reading your advice. Otherwise, it seems to me like you're equating quality with popularity, and I'm not sure those are necessarily equivalent (e.g. the Nielsen ratings on TV). Admittedly, readership numbers are probably the easiest to get, but I'd be curious to hear what, if any, other metrics you considered; given your resources and connections, you might be able to construct some of these other metrics, just as you got kubakounter built for you.

guy, are you some kind of SADIST or something? yes, your stats did help gauge how my blog is doing. my blog is doing major loads of doody! thanks for reminding me.

btw, i'm kidding! i love your blog (most of the time).

:D

Guy, one humble tip...

You would have to register the domain 'guykawasaki.com' in order to be able to use TypePad´s Domain Mapping feature.

It´s to say, your blog available at www.guykawasaki.com

Greetings...

Great work. I read this in my blog feeds - and at first thought it was from a friend - who also started blogging on January 1st.

I was really surprised (well - almost fell off my chair) when I read that the site was in the Technorati top 500 :)

Oh well - my friends site is lingering at the bottom of the Technorati list still.

It's great to see your site get so many hits with so much feedback ;) Maybe you owe Scoble (and a few others) a beer ...

Congratulations, Guy! Obviously these statistics mean little to anybody who isn't already internationally famous. We have little to learn from such things (except to work on that fame bit). But that doesn't diminish the success you've achieved here!

The fact is, if you weren't famous, your numbers would suck (for a while, at least). But if you weren't writing great entries, your numbers would also suck.

I'm pleased that you shared the information about increased book sales correlating with your blog. It's a great example of how blogs can simply raise the awareness factor of a person's products and abilities. This was part of my rationale for starting one, and I've been pleased to watch it gradually prove itself.

And hey, 42 well-thought-out posts in 30 days? I just hope we're not looking burn-out in the face right now! Don't feel locked-in to the daily post commitment, if it starts to wear you down.

Hi Guy, those are some impressive stats. Love your blog and your most recent book, but just a little warning - it is against the AdSense TOS (https://www.google.com/adsense/localized-terms) to disclose "click through rates or other statistics" (#7). Would hate to have the AdSense police bust you!

Guy,

You invest 2 hours daily on the blog. What's the payoff? How did you invest this 2 hours before you had your blog?

-Ken

Guy, the statistics for your (relatively) new blog probably represent those who already know who you are. After all, it’s (almost) impossible to create a well-known brand in 30 days, and you do have a great reputation in your area of the world. The true benefit of the blog is creating an audience from people who had never heard of you. And that takes time. It will be interesting to see if a year from now you’ll be able to distinguish those who discovered you through your blog. In other words, the numbers are misleading, and whether writing the blog is ‘profitable’ or not is hard to say at this time.

Impressive stats. :) That's a fairly low click-through rate compared with the traffic though. Some sites can get up quite a bit higher.

I'd say your blog will pay for itself with the increased book sales.

Jeez Guy I visit your sit by using my Safari's RSS feature. How does this change your stats? I get to read all your great posts, but must go to your site "manually"... Maybe someone can tell us.

Stats do not mean a lot to you, simply because you do not point to a specific objective. If you say: I want to sell more books, then stats could measure how successfull you are in pursuing this objective.
If you did not set a particular objective, I would say that your stats indicates that you have a good reputation and that there are people thinking it is worth listening to you. You could ask yourself why: maybe because they are entrepreneus looking for money or because they are competitor... You could have more information about this taking a look at referalls and hostnames...
Ciao ciao
Nicola

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