The Name Game

I found a very interesting blog about naming:

http://www.namedevelopment.com/blog/

This led me to the most interesting article I've read about finding domain names called The Search for a Domain Name:

http://www.yafla.com/dforbes/2006/03/29.html#a302

I strongly suggest you check these two blogs out if you're interested in the topic of naming.

Technorati Tags: branding, marketing, positioning

Comments

[性感美女床上自拍]

That is very true and very sad. I was looking for an "email" url for a client of mine just last week. Only uber complicated names including the email/mail word are available.

[三级片]

We've found that it's best to name your company using a Scottish slang word that means (in Kawasaki-speak) "Shitake".

[性感美女床上自拍]

I saw that on Lifehacker.com earlier today. It's pretty interesting.

Guy, I think you'd like Lifehacker if you aren't already familiar with

[三级片]

I saw that on Lifehacker.com earlier today. It's pretty interesting

[karl]

Hey Guy, I tell you one thing, those name development guys who named themselves "strategic name development" are about the worst ad for themselves :-) It's always struck me that naming companies often have boring, unimaginative, and worst of all "forgetable" names. Names should be memorable. I like the naming company called http://aHundredMonkeys.com , or the one called http://BrainsOnFire.com , these are memorable and creative. Also, the best blog about naming IMHO is http://snarkhunting.com

All the best,

Karl

[MattV]

I have to agree with one of the earlier commentors that it is best to have a memorable name than simply a short name. Short names are good, but only if they make sense, not just a random sequence of numbers and/or letters.

[Spike Jones]

I find it wierd that people take advice from naming compaines that have crappy names.

[Shawn Callahan]

Seth Godin has had some useful things to say about name: http://sethgodin.typepad.com/seths_blog/2005/10/the_new_rules_o.html

http://sethgodin.typepad.com/seths_blog/2003/06/naming_a_busine.html

[Matthew Stibbe]

Having an easily remembered and easily typed name is probably more important than having a 'short' or 'clever' one. Once you go beyond 10 characters, finding domains is much easier, I found. My sites are www.articulatemarketing.com, www.badlanguage.net and www.modernpilot.com. FWIW< I posted a while ago on my blog about the process I went through to come up with my company name: http://www.badlanguage.net/?p=72.

[Tudor Tihan]

That is very true and very sad. I was looking for an "email" url for a client of mine just last week. Only uber complicated names including the email/mail word are available.

The sad part is that most of them are inactive urls, bought just to rob people off later on, when they are needed. Even the f. word and "email" link are taken???

Believe it or not, I've actually proven the point of "original client's ideas" in exactly this way, by telling him (not her) to gauge the marketing problem for an email site by trying to fetch an original url containing the word "mail". I think I may not get the gig after all...

[Tony Wright]

We've found that it's best to name your company using a Scottish slang word that means (in Kawasaki-speak) "Shitake".

[Douglas H]

I saw that on Lifehacker.com earlier today. It's pretty interesting.

Guy, I think you'd like Lifehacker if you aren't already familiar with it.