« A few changes | Main | "The Scourge of Arial" »

May 03, 2006

The World's Shortest Marketing Plan, Version 2.0

Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix."

The second is a very useful approach to marketing planning (what a great oxymoron) by Kelly Odell called "The World's Shortest Marketing Plan."

With both party's permission, I was "inspired" by their thoughts to create a version 2.0 of Kelly's marketing plan. I've seen a lot of marketing plans in my day--99.9% of them were way too long. This length is perfect for most products and services.

Click here to get the document. It's a Word document so that you can fill in the cells with your answers.

Powered by Qumana

My Photo
View My Job Board
Best Posts of the Past


Alltop Widget

VisualCV


Search this blog

Alltop

  • Alltop, confirmation that I kick ass

Advertising

Recent Jobs

Top Rated Posts

Feed and Leads

Categories

Gaping Void

Optimization

  • quick sprout

Alignment of Interests

  • Alltop
    Read all the topics with none of the aggravation.
  • Coghead
    Build online applications by dragging and dropping.
  • Doba
    Drop ship products for ecommerce sales.
  • FeedHub
    Reduce the clutter in RSS feeds to yield relevant posts.
  • Garage Technology Ventures
    Raise venture capital funding for early-stage tech companies.
  • Jajah
    Make VOIP calls easily and cheaply.
  • NowPublic
    Read news stories powered by the public.
  • Peerspin
    Pimp your MySpace pages.
  • Posterous
    Post everything via email.
  • Slideshare
    Share PowerPoint and Keynote slides including audio.
  • Spokeo People Search
    Track anyone across over forty social websites.
  • TicketLeap
    Sell and manage online ticket sales for events.
  • Triggit
    Drag and drop text to place ads on your web pages.
  • Tripwire
    Configure, audit, and control enterprise workstations.
  • Tynt
    Mark up any website.
  • uStream
    Stream your video live.
  • Visible Measures
    Monitor how users interact with online video.

Copyright Notice

  • ©2006-2008 Guy Kawasaki
    All Rights Reserved
Powered by TypePad