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May 03, 2006

The World's Shortest Marketing Plan, Version 2.0

Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix."

The second is a very useful approach to marketing planning (what a great oxymoron) by Kelly Odell called "The World's Shortest Marketing Plan."

With both party's permission, I was "inspired" by their thoughts to create a version 2.0 of Kelly's marketing plan. I've seen a lot of marketing plans in my day--99.9% of them were way too long. This length is perfect for most products and services.

Click here to get the document. It's a Word document so that you can fill in the cells with your answers.

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