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September 07, 2006

"Why Smart People Do Dumb Things" (Like Not Backup Their Hard Disk)

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A strong mind masks immaturity.

—Dr. Mortimer Feinberg and John J. Tarrant

How did you end your summer? A nice barbeque at the beach or maybe a quiet afternoon with the family? Mountain biking? Surfing? Bloggin? Playing in a hockey tournament? Go ahead: Ask me how my summer ended.

On Saturday, September 2nd, I got up and found that my MacBook’s hard disk was quasi hosed--not totally hosed like “Accept fate--there’s nothing you can do, it’s dead.” I could somewhat access files and even come close to booting the MacBook. So unlike millions of other people, I ended my summer cajoling, coercing, and cursing my MacBook’s hard disk assisted by Data Rescue II (which got back some files I thought I’d never see again).

The $64,000 question is, “Why didn’t I have my MacBook completely and currently backed up?” During this weekend of aggravation, I read a book (at the suggestion of my buddy Bill Meade) called Why Smart People Do Dumb Things by Dr. Mortimer Feinberg and John J. Tarrant, and it answered this question.

Truly, the book answers much deeper questions than why I was too dumb to backup my MacBook, but the concepts are the same. The authors list four reasons why smart, famous, powerful, and rich people who should obviously know better end up crashing and burning:

  • Hubris. Pride to the point that you no longer feel shame, no longer believe that you are subject to public opinion, and no longer need to fear “the gods.” Examples: Gary Hart’s involvement with Donna Rice that ended his run for the presidency and the Dennis Kozlowski’s (Tyco) $2 million toga party.

  • Arrogance. From the Latin word arrogare: “to claim for oneself.” Arrogant people believe they have claim to anything and everything they want--they are “entitled” to it. King David, for example, felt entitled to the wife (Bathsheba) of one of his soldiers. Modern day King Davids feel entitled to corporate jets and an entourage to tell them that their keynote speech rocked.

  • Narcissism. Self absorption to the point that you are blind to reality. The world only exists to provide you gratification. Examples: Richard Nixon and Watergate; the Clintons and Whitewater—really just about every politician and CEO who falls from grace.

  • Unconscious need to fail. If you think failing is hard, try winning. The questions that go through people’s minds when they they are on the doorstep of success are: Do I really deserve to win? Do I want the pressure of constantly having to win in the future? Can I really handle success? Perhaps this explains why professional athletes still take performance enchancement drugs even after watching their colleagues get busted.

The authors go on to discuss maturity (the “capacity to make constructive use of our inmost feelings”) and what they call the “Six Basic Principles of Maturity.”

  1. Accept yourself. “You’re on the road to maturity if you can begin to appreciate yourself without trying to be what you cannot possibly be.” The CEOs who failed at Apple did so because they wanted to be another “Steve Jobs.” They couldn’t accept themselves and their own, different capabilities and shortcomings.

  2. Accept others. “Your relations with other people are a basic test of your maturity. If you don’t get along well with others, it’s not because you’re not smart enough, or because you’re smart and they’re dumb. It’s because you still need to grow up in some vital centers of your being.” For example, there are companies in Silicon Valley that maintain a “tyranny of PhDs” where only the advanced degreed are held in high esteem and marketing, operations, and others are fodder.

  3. Keep your sense of humor. “Your humor reflects your attitudes toward people. The mature person uses humor not as a bludgeoning hammer but rather as a plane to shave off rough edges.”

  4. Accept simple pleasures. “The capacity to get excited over things even when they seem ordinary to others—this is a sign of a healthy personality.” For example, some tech entrepreneurs have yachts that can barely pass under the Golden Gate Bridge. (I’d just be happy if I could skate backwards.)

  5. Enjoy the present. “Emotional grown-ups don’t live on an expectancy basis. They plan for the future, but they know they must also live in the present. The mature person realizes that the best insurance for tomorrow is the effective use of today.”

  6. Welcome work. “Appreciation of work is a hallmark of mature people.... Immature people are constantly fighting certain aspects of their work. They resent routine reports, or meetings, or correspondence. They allow these annoyances to grate on their nerves continually. Satisfaction in doing a good job is blocked out by the dust speck in the eye of resentment over trivia.”

Good stuff, huh? You could photocopy this posting and slip it under the corner-office door of you-know-who. There’s so much material in this book that this may turn into Feinberg-Tarrant Week. But back to my wasted weekend. Why didn’t I, a seemingly smart person with a computer background with difficult-to-replace files, not back up my hard disk?

  • Hubris: I no longer feared the hard-disk gods.

  • Arrogance: I was “entitled” to a trouble-free hard disk. Even if it did fail, I have enough connections for some company to jump through hoops to recover it for me.

  • Narcissism: Hard disk failure cannot happen to me, Guy Kawasaki. Now let me get back to admiring myself.

  • Unconscious need to fail. This, honestly, doesn’t apply to me. :-) Although, perhaps I had a conscious need for my hard disk to fail so that I wouldn’t have to answer my backlog of 300 emails.

As I learned from reading this book, whether you’re talking about business, politics, or your hard disk, it pays to be mature. The first thing I’m going to do is change my backup strategy....


Addendum: I am surprised by the reaction to this posting. I wanted to communicate a message about the corruption of power, money, and fame. However, people have focused on backup experiences and strategies. :-)

Be that as it may, Ross Williams pointed out a very funny site about the Tao of Backup. You must check it out.


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Comments

As far as I can see (I haven't read the book yet), the four reasons seem to come down to one issue: most people don't think (most of the time anyway) - they react, emotionally.

If a person tries to make it a habit to think rationally and critically, even some small percentage of the time, they become aware of just how little they do think. Thinking isn't easy, especially for those that aren't used to it (which is just about everybody). It is much easier to just react emotionally - to "feel" your way through life.

But if you can break out of that cognitive laziness and start thinking more and more often, if you can increase the time that you think from one percent to two percent, you develop that most valuable of human organs - your brain. As it develops, as you learn to actually think, you find that life becomes easier and the stupid things you do slow decrease - and more importantly you learn not to repeat them.

Don't worry about other people catching up or learning this secret - most people can't grasp it; it requires that they think, and they are too lazy and entrenched in their current way of living to even try.

As I wrote in our Jasmine Disk Drive 20 manual, 20 years ago, Chapter 3 was about Backup. Steve Costa from BMUG was quipped as the Chapter headline:

"Real Men Don't Back Up"

Can't believe I did that 20 years ago, and it is still sadly true. ;-)

On the upside, doing dumb things can make for good fodder for one's blog.

Wow. I just had this happen to me. And here I thought my failure to back up my hard drive was a general antipathy toward learning how computers work. Turns out I'm just too arrogant to do it.

I'd like to add just general laziness to the list. That's hurt me more than most things. For smart people, things tend to come easy to them, and they never really learn the value of the work it takes to understand something or to accomplish something. Thus, they aren't willing to do other things that don't seem as easy, and tend to just adopt a near fatalistic attitude of 'Good things will come my way. If they don't, they weren't worth it. I don't have to get up.'

Funny you should talk about back ups it is something I have been talking about recently on my blog in particular this article Your Contacts are Sacred, treat them like so!

Also it may interest you to know I did actually sign up for box.net in the end which I refer to in the next article Free Data Backup for your sacred contacts

What I like most about them is they are free and there is no credit cards or anything, its like getting 1 gig pendrive for nothing. If you want more space they will charge you but it is certainly cheaper than buying a spare hard drive. Anyway thought you may want to check it out.

Could you explain to me how Whitewater compares to Watergate? Conspiracy with it's own slush fund vs. a failed investment?

No charges were ever brought on Whitewater whatsoever and there was no evidence of any wrongdoing after years of investigation. I guess that really is the same as ordering a burglary of the DNC.

Maybe you're not as smart as you think?

My question is... why do smart people need to read a book to tell them their flaws? Books of this nature are a load of crap. They collect info, nitpick it and spit it back out to anyone that will give them money.

Why didn't you back-up your hard drive? Because other things were more important to you at the time. Life is a gamble. You didn't even take the time to roll the dice. Give the author of the book whatever credit you want, but you will have bad things happen to you again whether you do your best or not. I backed up all of my data onto a new hard drive and the damn thing crapped out as soon as I did.

I am arrogant. I am above these things. I'm not going to blame myself for somebody else's poor manufacturing quality.

Defiant1

Guy! You were right not to do it and you are way too hard on yourself.

Backup time is not *directly* productive, it's insurance against problems. Thus you must balance your problem against the 2,000 people who did NOT backup and did NOT have a problem. They, collectively, saved a YEAR of time assuming very modestly, only one hour of "work" needed to backup. An entire YEAR was saved and you probably only spent a few days recovering stuff.

Conclusion - do NOT backup due top poor ROI. There are some things that offer good insurance value for the time/money. Backing up in the normal fashion is not one of them for most users (banks excluded).

What a great post. The "Six Basic Principles of Maturity" carries alot of wisdom. Accepting yourself is a must as I believe that God gives all of us different gifts for a reason. Also, keeping your sense of humor is key to really enjoying life and for others to enjoy life with you. If you want to really have a sense of humor check out http://www.dipnoi.org/archives/category/comedy/

Perhaps the more updated version - Robert J. Sternberg's "Why Smart People Can Be So Stupid" from 2003 (http://www.amazon.com/Why-Smart-People-Can-Stupid/dp/0300101708/sr=8-8/qid=1157729005/ref=pd_bbs_8/103-0972519-5270226?ie=UTF8&s=books).

Next time that happens, put it in the freezer and get it really cold. Cold hard drives work a lot better and sometimes can buy enough time to get what you need off a hard drive before it fails completely.

you wrote: The first thing I’m going to do is change my backup strategy....
I hope, you IMPLEMENTED your daily automatic backup BEFORE you wrote your post. If not, get yourself an external drive at least the same size as the drive in your MacBook, download SuperDuper and within a few minutes you have an automatic (bootable!) backup. Use "Smart Update", which is much faster than cloning your hard drive completely every day.

I use it to automatically backup daily at 2am in the morning and I sleep so much better now ;-)

Beyond the truth of what Thiago wrote...

The highfalutin' Feinberg-Tarrant explanation actually feeds the egos it criticizes.

There are simpler reasons at play -- or perhaps this is just another set of views of the same "Mount Hokusai": lots of recent work seems to show that people don't evaluate risk "objectively" most of the time, even when it's something as simple as doing household maintenance or driving to the corner store. Or picking up money from the sidewalk.

I know *I* don't. I speculate that it's a local-Bayesian calculation: if it's never happened to me yet, the odds are (emotively) "zero".

We also are built to have a forgettery of the form "what have you done for [to] me lately?" -- See Axelrod's tit-for-tat stuff. Being wired for animism, we treat things as critters. If my laptop has been behaving itself, it's a "good laptop" -- until it turns and bites.

The "unconscious incompetence" stuff is another piece of the puzzle.

Anyway, thanks for the thoughts -- I just wanted to point out some things beyond the ego-stroke/-bash angles you seem to be emphasizing in this post.

On the Mac, you're going to want RsyncX for backing up (to an external firewire/usb drive or otherwise-networked drive). It's not only free software but also downloadable at no cost. You can either manually click sync every night before going to sleep or set up an automated backup time.

http://archive.macosxlabs.org/rsyncx/rsyncx.html

Great post! Will start backuping right now! :)

If there are still people who believe that SaaS (Software-as-a-Service) will never succeed because you cannot trust your data with a company out there on the internet, they need to read your story.

Millions of us suffer this fate every few years, if we are lucky.

One day, all my mail will be stored remotely in a world-class facility with professional backups. (This is already true).
One day, all my documents will be stored... (Not yet).
One day, all my pictures will be stored...
(Partly true).
....
...
..
.
One day we will have Web-based applications with rich UI aka Web2.0

And our businesses will similarly use Enterprise2.0 apps (one of my blogging topics).

This just happend to my on my one year old Toshbia G25, why me???

To Lorri:

RAID 5 is great - I use it for our entire home server, except the OS. I have had a drive go down, and was able to hot-swap, rebuild, and keep going without a hiccup. You should be able to build a RAID system with a couple of terabyte "relatively" inexpensively.

Also consider offsite storage , though. The new Blu-Ray burner is out, if you are willing to drop a few $$. One other alternative is digital tape - perhaps others could comment on that.

Guy: I agree with what has been said previously - I only implemented the RAID once I lost my entire document drive. In general, "type-A" persons, meaning most executives, accountants, lawyers, etc, don't back up because it takes too much time, and thus it gets put lower down on the list of priorities. Apple gets it. Microsoft?

Well I was working on a paper during the beginning of the year and the same thing happened....unfortunately, i had a WinXP installed in my Presario. All I could do was reinstall and curse myself for not doing a backup...

About two months ago my husband dropped my computer. It had been two months since I backed up. It cost $2500 to get the info back, I will not mention the company we sent my drive to.
I think that Steven Pressfield touches on the Arrogance, Hubris and the Unconscious need to fail with his book "The War of Art" that talks about resistance.

Here is a question though:
My husband is a director of photography for a company called CopperRain. He has about a terabyte of video that he needs to back up. Right now he just has individual hardrives for each project-but we are running out of physical space to keep them all. Putting the files onto dvds messes with the quality... Any suggestions? I've heard good and bad things about Raid 5.

Thanks!

Been there, done that and got the t-shirt.

PS. I thought Mac did not crashed? :-)

The Clintons and WhiteWater? You must be a Republican.

Do get yourself a firewire drive and a copy of Super Duper and take care of this. This combination works wonders and it will only get better with that same firewire drive and the forthcoming Time Machine in Leopard.

Regards,
-Bob

Guy,

The "Unconscious need to fail" is a really interesting concept. In your line of business you must have seen the results of this. Are you able to elaborate, especially on the root causes or signs to be wary of?

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