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September 07, 2006

"Why Smart People Do Dumb Things" (Like Not Backup Their Hard Disk)

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A strong mind masks immaturity.

—Dr. Mortimer Feinberg and John J. Tarrant

How did you end your summer? A nice barbeque at the beach or maybe a quiet afternoon with the family? Mountain biking? Surfing? Bloggin? Playing in a hockey tournament? Go ahead: Ask me how my summer ended.

On Saturday, September 2nd, I got up and found that my MacBook’s hard disk was quasi hosed--not totally hosed like “Accept fate--there’s nothing you can do, it’s dead.” I could somewhat access files and even come close to booting the MacBook. So unlike millions of other people, I ended my summer cajoling, coercing, and cursing my MacBook’s hard disk assisted by Data Rescue II (which got back some files I thought I’d never see again).

The $64,000 question is, “Why didn’t I have my MacBook completely and currently backed up?” During this weekend of aggravation, I read a book (at the suggestion of my buddy Bill Meade) called Why Smart People Do Dumb Things by Dr. Mortimer Feinberg and John J. Tarrant, and it answered this question.

Truly, the book answers much deeper questions than why I was too dumb to backup my MacBook, but the concepts are the same. The authors list four reasons why smart, famous, powerful, and rich people who should obviously know better end up crashing and burning:

  • Hubris. Pride to the point that you no longer feel shame, no longer believe that you are subject to public opinion, and no longer need to fear “the gods.” Examples: Gary Hart’s involvement with Donna Rice that ended his run for the presidency and the Dennis Kozlowski’s (Tyco) $2 million toga party.

  • Arrogance. From the Latin word arrogare: “to claim for oneself.” Arrogant people believe they have claim to anything and everything they want--they are “entitled” to it. King David, for example, felt entitled to the wife (Bathsheba) of one of his soldiers. Modern day King Davids feel entitled to corporate jets and an entourage to tell them that their keynote speech rocked.

  • Narcissism. Self absorption to the point that you are blind to reality. The world only exists to provide you gratification. Examples: Richard Nixon and Watergate; the Clintons and Whitewater—really just about every politician and CEO who falls from grace.

  • Unconscious need to fail. If you think failing is hard, try winning. The questions that go through people’s minds when they they are on the doorstep of success are: Do I really deserve to win? Do I want the pressure of constantly having to win in the future? Can I really handle success? Perhaps this explains why professional athletes still take performance enchancement drugs even after watching their colleagues get busted.

The authors go on to discuss maturity (the “capacity to make constructive use of our inmost feelings”) and what they call the “Six Basic Principles of Maturity.”

  1. Accept yourself. “You’re on the road to maturity if you can begin to appreciate yourself without trying to be what you cannot possibly be.” The CEOs who failed at Apple did so because they wanted to be another “Steve Jobs.” They couldn’t accept themselves and their own, different capabilities and shortcomings.

  2. Accept others. “Your relations with other people are a basic test of your maturity. If you don’t get along well with others, it’s not because you’re not smart enough, or because you’re smart and they’re dumb. It’s because you still need to grow up in some vital centers of your being.” For example, there are companies in Silicon Valley that maintain a “tyranny of PhDs” where only the advanced degreed are held in high esteem and marketing, operations, and others are fodder.

  3. Keep your sense of humor. “Your humor reflects your attitudes toward people. The mature person uses humor not as a bludgeoning hammer but rather as a plane to shave off rough edges.”

  4. Accept simple pleasures. “The capacity to get excited over things even when they seem ordinary to others—this is a sign of a healthy personality.” For example, some tech entrepreneurs have yachts that can barely pass under the Golden Gate Bridge. (I’d just be happy if I could skate backwards.)

  5. Enjoy the present. “Emotional grown-ups don’t live on an expectancy basis. They plan for the future, but they know they must also live in the present. The mature person realizes that the best insurance for tomorrow is the effective use of today.”

  6. Welcome work. “Appreciation of work is a hallmark of mature people.... Immature people are constantly fighting certain aspects of their work. They resent routine reports, or meetings, or correspondence. They allow these annoyances to grate on their nerves continually. Satisfaction in doing a good job is blocked out by the dust speck in the eye of resentment over trivia.”

Good stuff, huh? You could photocopy this posting and slip it under the corner-office door of you-know-who. There’s so much material in this book that this may turn into Feinberg-Tarrant Week. But back to my wasted weekend. Why didn’t I, a seemingly smart person with a computer background with difficult-to-replace files, not back up my hard disk?

  • Hubris: I no longer feared the hard-disk gods.

  • Arrogance: I was “entitled” to a trouble-free hard disk. Even if it did fail, I have enough connections for some company to jump through hoops to recover it for me.

  • Narcissism: Hard disk failure cannot happen to me, Guy Kawasaki. Now let me get back to admiring myself.

  • Unconscious need to fail. This, honestly, doesn’t apply to me. :-) Although, perhaps I had a conscious need for my hard disk to fail so that I wouldn’t have to answer my backlog of 300 emails.

As I learned from reading this book, whether you’re talking about business, politics, or your hard disk, it pays to be mature. The first thing I’m going to do is change my backup strategy....


Addendum: I am surprised by the reaction to this posting. I wanted to communicate a message about the corruption of power, money, and fame. However, people have focused on backup experiences and strategies. :-)

Be that as it may, Ross Williams pointed out a very funny site about the Tao of Backup. You must check it out.


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Comments

Not backing up your drive drive (I do it, but only started a few months ago) is like not buying renter insurance (still don't have one): we tend to not want to deal with something if it is (relatively) unlikely to happen. The potential cost is very high, but the probability is too low to get enough attention.

And then, there's procrastination.

I think this has nothing to do with what the book seems to be talking about.

This problem is currently being solved by Apple. God speed!

como se dice "smart guy"?

Dear Guy,

I'm sorry to hear about your hard drive misgivings, but happy to see you telling the story freely and gift-wrapping it in a valuable lesson. Or is the lesson wrapped in the story? Either way - it shows that you're comfortable in your own skin. I like that in a venture capitalist. Or whatever you are. :)

And yes - I think many of us can relate to the dreaded computer crash! Painful, but good for commissery.

Keep it up, More Experienced Brotha!

Guy,

You think forgetting to backup is bad... try deleting everything accidently!

Alex

The real test of your maturity will be in six months, after the memory of the hard drive failing fades, if you are still backing up your hard drive (in whatever shape or form you choose.)

It continually amazes me how easy it is to relapse into bad behaviors (like speeding after getting a ticket, failing to backup after having a drive fail, etc) when we absolutely positively know that the behavior is bad for us.

Sad actually.

There is a great essay by Scott Berkun, which talks about a similar issue. The essay is called "Why smart people defend bad ideas". I highly recommend it.
http://www.scottberkun.com/essays/essay40.htm

Perhaps a more appropriate title:

"What We Do When We Become Too Comfortable"

You, Joi Ito, so many of my macbook based role models have fallen prey to macbook failures. Maybe I better go buy SuperDuper! (used by the fantastic Omni Group http://blog.omnigroup.com/2006/08/29/software-we-like/ )

Could it just be low priority for a time sucking endeavor? Was an automated process in place? Were you backing up the "right" stuff like those valuable contacts and e-mails?

If it can happen to you, it can happen to us all. I ah, need to go backup my system now. Thanks.

Among your points please consider the following:

It's electronics nature that makes us believe nothing bad will happen. How often do you have your screen or DVD failing or maybe your hard drive.

It's that notion that there's nothing mechanical in there (not true for hard disks), thus nothing bad will ever happen.

Can you imagine yourself thinking like that for your new car or bike? I bet not!

All i'm saying it's our perspective of home - office electronics reality that makes us act like that.

Forget about backups and setup a subversion repository in one of your desktops machines.

Place everything important to you under subversion control, commit often and update from several machines. You can then backup your subversion repository, but even if that one fail, you have copies in your client machines (you just loose history data).

If you are to deal with confidential data, check-in PGP-encrypted versions of it.

PS.- Great post! (I mean, the non-backup related part)

and here i was wondering whether guy is on holiday or simply lost interest in his blog :-)

i've recently been writing a mini-chapter about 'dumb mistakes', and i'd like to offer some entrepreneurial-minded takeaway value.

backing up your hard drive is not really hard, and copying the important stuff will only take around 30 minutes, and everyone *knowss* it's the smart thing to do ... but no one does (Apple says it's 4%)

why? narcissim, arrogance and hubris surely fit in. possibly also laziness (i dont' have 30 mins to spare cos i'm a very busy VC, etc...). all these attributes contrive to make a process "transparent", i.e.: people see right through it: the task, and its importance, is right there in front of them but they can nonchalantly ignore it.

a product or service can try to achieve unprecedented value by finding these transparent processes and make them *really* see through. Apple did it with Time Machine: right from the start, it assumes you're too lazy to set up a backup schedule and simply backs up everything for you. the windows mobile OS does it also by automatically saving anything you do (contacts, appointments, documents, notes, etc...) without the need to press a "save" button.

richard
Malta-EU

I hate to say it, but I've had a hard drive die before and I STILL don't have a backup scheme in place for my desktop computer. I have no excuse for not having done it already, other than that most of my important files are on my (daily backed-up) laptop.

"skating backwards" oh yes !

take it easy, next spring with Leopard and it's "time machine", you will be admiring yourself all time long
;-)
Ema

Wow. Your hard drive bites it, and we get King David and toga parties and Watergate? I love it!

This was a most-enjoyable post, and I'd comment further except that I haven't backed up my hard drive for a couple of months, and I have the urgent, sudden need to do so.

The "Harvard Business Review" recently had an article on the psychology of over-acheivers. In essence, the A-players often suffer from insecurity; that's why they try so hard to outdo everyone else. That is also why they berate colleagues they see as inferior. It's a complex.

Or maybe because making backup copies takes time (that is, time !=0), needs to be remembered and commanded, and usually hogs you machine for som etime.

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