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January 17, 2007

Top Ten Marketing Podcasts

Marketingvoices.jpg

Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. There’s lots of great information for entrepreneurs and small-business owners in these podcasts.

  1. Seth Godin, marketing expert, author. States that small is the new big. People need to target audiences of 4 not 400. Told marketers he feels they have the biggest opportunity in at least thirty years to make an impact given social media.

  2. Robert Scoble, blogger and vice president of media development for PodTech. Talks about how blogging has evolved and why it is important for corporations to blog today.

  3. Peter Rojas, co-founder and editor of Engadget, one of the most popular blogs on technology today. Discusses the publication, its strategy and how to best contact editors for the publication.

  4. Phillip Bodzenta, director of global communications for Coke. Describes how Coke used bloggers to build audience during the World Cup. Shows pictures of bloggers at the World Cup.

  5. Sharon Wienbar, managing director, Scale Venture Partners (formerly BA Venture Partners) on what is hot/ not in social media venture investing.

  6. Pete Blackshaw, chief marketing officer of Nielsen Buzzmetrics, talks about how to measure social media.

  7. Steve Rubel, senior vice president of Edelman Public Relations. Speaks to how social media is impacting the practice of public relations.

  8. Dick Costello, chief executive officer of Feedburner. He speaks about how to get blogging and podcasting content is found and distributed.

  9. Bill Kircos, head of consumer and enterprise media for Intel. Describes how Intel implements social media programs, most specifically, podcasting.

  10. Kelly Wagman, head of customer relationship marketing for Juniper Networks. Talks about how Juniper used social media to build a community.

  11. Ross Mayfield, CEO of Socialtext, a wiki company. Describes wikis and how they are best used in marketing.

The entire collection of Marketing Voices is here. There’s also a collection about entrepreneurship here. And this is my interview with Jennifer.


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» You cant buy attention! from Romanian Freelancers
Great PODCAST from MarketingVoices: Jennifer Jones interviewed Seth Godin Audio Transcript via Guy Kawasaki ... [Read More]

» Top Ten Marketing Podcasts from
Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. GREAT LIST ;) [Read More]

» Top Ten Marketing Podcasts from Marketing & Strategy Innovation Blog
by: Guy Kawasaki Heres a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. Theres lots of great inform... [Read More]

» Who Are You Marketing To? from Epic Living
Guy Kawasaki's post on the Top Ten Marketing Podcasts is full of great information on marketing in today's world. Don't make the mistake of thinking that marketing is just for businesses. Smart people will want to learn all they can [Read More]

» Top Ten Marketing Podcasts from
Here’s a collection of podcasts about marketing from Marketing Voices. Great information for entrepreneurs and small-business owners in these podcasts [Read More]

» Top Ten Marketing Podcasts from eStartup
On his blog, Guy Kawasaki, Apple Evangelist turned Venture Capitalist (Garage.com), recently shared a list of 10 exellent marketing podcasts. There are excellent resources, and defiantly worth listening to. Top 10 Marketing Podcasts ... [Read More]

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» Top Ten Marketing Podcasts by Guy Kawasaki from cadenceblog
This is a fine list of podcasts compiled by Guy Kawasaki. Hear experts discuss the impact of social media on marketing. Thinking about adding blogging, podcasting, social media, to your marketing mix. Listen to these podcasts for a greater understanding. [Read More]

» Top Ten Marketing Podcasts from Marketing & Strategy Innovation Blog
by: Guy Kawasaki Heres a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. Theres lots of great inform... [Read More]

Comments

Thanks for the resources. I'll try to listen to all if I can. :)

hi, please i am given an assignment in school to get ten marketing mix pls i want you to help me get them
thanks
jackson..

Hi Guy,
This is the list I was waiting for! Thanks.

To bring some international flavour to it:

- Mitch Joel (Canada)
- Marketing Podcast (Amsterdam)
- Lemeur (France)
- Blanco (Espana)

Cheers,

Jeff

Did you buy this from Constant-Content? I remember seeing this or something similar for sale there.

Have you guys considered CC Chapman's "Managing the Gray" podcast over at iTunes or over at his website?

Seriously worth a listen


Hmmm, don't know these all -- but, will check them all out.

Exellent list of podcasts! Just wanted to share one of my personal favorites: BusinessWeek - Smart Answers.

http://www.businessweek.com/mediacenter/podcasts/smartanswers/current.html

Serendipity! I clicked on my favorite link to your blog this evening with the following question in mind: Are there any great, current sources of information that discuss ways to increase blog and website traffic and community? So, thank you, and if you can recommend any good reads, it'd be much appreciated. (Now, per Robert Scoble's podcast, back to my mission: getting on the first page of Google search results for my site's topics. Cuz' if I'm not on the first page...!)
Best,
H. Taylor
www.moddivorce.com
www.moddivorce.typepad.com

Hey, thanks for the list, very interesting!

Nice post, good selection. Thanks.

http://www.linkedin.com/in/crane

That's an excellent selection!

Guy -- I'm enjoying listening to these, and getting lots out of them as I move from an editorial to a marketing role at my company. FWIW, here's my take on "How to Change the World" as a title: Absolutely do use it for your book. There's a great temptation for a lot of the folks in the crowd to regard Steve Jobs, Larry/Sergey, BillG, or even Guy K. as existing waaaaay off on a mountaintop, far beyond the ken of common mortals. This is bogus, as you well know; your examples of somebody starting a school, church, or niche blog aimed at empowering people - all of these things really *do* change the world. Hammer that home as much as you can, and even that one message or theme will, in itself, be a way of changing the world for the better. Cheers and keep up the good work! -- TW

Allow me to recommend The M Show:

http://www.themshow.com/

It is one of the longest running podcasts I can recall, run by John Wall of Boston. And it is always no more than 10 minutes of news, talk and business marketing information.

mp/m

Thanks for the resources! Some of your readers might also enjoy eMarketing Talk Show, a podcast featuring SEM and SMM case studies.

http://www.emarketingtalkshow.com

Full disclosure: I was a guest on the show last month but I truly love the content. =)

I might be mistaken, but I believe these podcasts are all available on iTunes (for free).

What are the top ten written sources? I don't have anything against podcasts per se, but for me personally reading is a better way to absorb information. I hope that many good sources, such as the people you mention, don't use all their energy producing podcasts and neglect to provide it for readers.

These "Top 10 Favorite (fill in the blank)" lists are a fabulous way to get publicity.

I'm especially drawn towards Seth Godin's podcast, as well as Ross Mayfield and his socialwiki..

Guy, Thanks for your podcast on Marketing Voices. I am sure it will become one of the leading podcasts on the PodTech network. It was really fun to chat and hear how you think marketing is changing given your years in the business of technology.

Are there downloadable versions of these podcasts?

There are tons of podcasts at Podango Check out a great on with Seth Godin Here:

http://www.podango.com/podcast_station_program/15/2763/Duct_Tape_Marketing/Seth_Godin_on_Duct_Tape_Marketing_Podcast

Here's a great one with Steven Covey interviewing Steve Rubel:

http://www.podango.com/podcast_episode/18/10729/The_Speed_of_Trust/Marketing_Without_Trust_Stephen_M_R_Covey_with_Steve_Rubel_Senior_VP_Edelman_the_largest_independent_global_PR_firm

Hello Guy, here are two other marketing podcasts that I really enjoy.

http://www.twistimage.com/blog (Mitch Joel)
http://obama.senate.gov/podcast/ (Joseph Jaffe)

hey guy, you should also check out Six Pixels of Separation, with Mitch Joel:

www.twistimage.com/blog/

Thanks for some great podcast tips! By listening you will get an extra dimension of the words. When will we see a new digital media when we could smell and touch them as well...?

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