2007 Digital Outlook Report

Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the following areas:

1. Digital Buzz

2. Digital Media (R)evolution

3. Search

4. Consumer Dialogues: The Digital Class

5. Measurement

6. Op-Ed: What’s on Our Minds?

   • Creative Considerations for 2007 by Jim Gibson

   • Why Authority Matters in Web 2.0 by Laura Porto

   • The Death of the Page View: How AJAX, RSS, and Widgets Will Force Us to Define a New Metric for User Engagement by Garrick Schmitt

   • “We”conomics: Monetization of the Evolving Digital Economy by Greg Pomaro

   • The New (Media) World Order by Bruce Woolsey

7. Five Questions

   • Nathan Levi on Search Marketing

   • Iain McDonald on Viral Markting

   • Ray Velez on Windows Vista

   • David Baker on E-Mail Marketing

   • Olaf Czeschner on the Evolution of Digital Creative

   • Grace Ho on Mobile Marketing

   • Margie Chiu on Digital Strategy and Analytics

8. Five Things Every Executive Should Know About Digital in 2007

It’s very useful reading for anyone involved with digital media, so check it out.

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Comments

[some guy]

Jesus christ this report is full of bullshit.

No one saw AJAX coming? No one thought it would be significant? What planet are these people from?

[michael]

Just to pile on to my previous post:

From the CompanyA-CompanyB.com web site:

"What makes Avenue A | Razorfish unique is our ability to synergistically combine many areas of digital marketing expertise to deliver exceptional solutions for our clients."

Sweet!

Or as Bill Murray's character said in Stripes:

"CompanyA-CompanyB.com, I want to party with you!"

[michael]

I love you Guy. Thanks for the post, but how much can you trust a company pontificating about the future of digital information that publishes it as a 6.1MB pdf download? In a weird dimension? And that has a twenty character domain name...that is hypenated. Brilliant branding, combine two companies and we'll name the new venture: "companya-companyb." I have seen these type of bozos up close. I once had to help my ex-boss, the top guy in charge of Internet/Web for a huge company, find a file on the desktop of his computer. I repeat: Find a file on the desktop of his computer. He was panicked. "Under a deadline. I don't have time. Please help me." (He was not 90, 80, 70,60, 50, or 40 years old at the time..)
He probably would have paid money for this CompanyA-CompanyB report and have the whole group read it...nay, study it.

The first paragraph of the report:"The signs were all there. As we entered 2006, new technologies and services were creating a very different Web environment. The sudden success (and purchase) of MySpace had everyone’s attention, and the growth of Facebook indicated MySpace was not an anomaly. Blogs were clearly established, and legions of bloggers had found both a voice and an audience. The growing popularity of video on the Web was well established. “Tagging” had become a part of the lexicon, as consumers shared everything from photos to Web sites. The static Web was being replaced. "

Thank you Mr. CompanyA-CompanyB where would we be without you??

Anyone reading Guy's blog already knows 10x more about the digital future than Mr. CompanyA-CompanyB.

Peace Out.

[John Treadway]

Guy -

Actually, I printed it (resize to print page) and read it on a flight yesterday. Despite the headache I got from the microscopic font size, I thought it was very worthwhile.

Thanks for pointing this out. It's useful for anybody who cares about marketing today and in the next couple of years.

[Eric Corl]

Guy, I just wanted to let you know that I appreciate all of the great content you have been posting lately. I'm a regular reader of your blog and I have noticed a consistent and significant improvement in both your writing style and content over the past two months. Thank you for taking the time to share your valuable thoughts and ideas with the world. My Best, Eric Corl

[Douglass Turner]

Thanks Guy,

However, of course this being Razorfish they published to document in some wacky way cool unusable form factor that makes it virtually unprintable at full resolution. Sigh...

-Doug

[Rick]

Great find! thanks for posting and sharing.