Reality Check: MatchActivity
It’s Saturday night in California, and if you’re reading my blog, you need help. MatchActivity is a new dating site that enables people to find others who are interested in attending a particular event or activity.
For example, these are men and women listing activities within fifty miles of Palo Alto. Activities that are shown on the guest search page are public, but you can also post activities privately to your approved buddies.
There is a time element to MatchActivity—for example, a concert on a particular day—as opposed to searching through online profiles. The theory is that a call-to-action for an upcoming event is an effective point of differentiation.