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April 16, 2007

Violin Monday

The Violin Maker_ Finding a Centuries-Old Tradition in a Brooklyn Workshop_ Books_ John Marchese.jpg

I grant you that I know very little about music. The most I can say is that my parents named me after Guy Lombardo (I consider myself lucky because they could have named me after Guy’s brother, and I would be “Carmen Kawasaki.”) That said, I declare this “Violin Monday” for two reasons:


First, I read a great book called The Violin Maker by John Marchese. This is the story of how Sam Zygmuntowicz made a violin for Eugene Drucker of the Emerson String Quartet. The book is a rich description of the work of a craftsman peppered with information about the history of violin making and the musicians who played them.

If you are a John McPhee fan, you will love this book. McPhee is the only person I know who can write a book about oranges or one tennis match. It’s a stretch to say that reading this book will help you start a Web 2.0 company and sell it to Google, but it will greatly enhance most people’s understanding of craftsmanship. Another book that I would recommend if you want to understand craftsmanship is Uncommon Genius by Denise Shekerjian.


Second, my friend Pam Chun of Hawaiian Islands Ministry pointed out a story in the Washington Post called “Pearls Before Breakfast” by Gene Weingarten. I nominate this for the most interesting newspaper story of 2007. Basically, the Washington Post convinced a world-class violinist named Joshua Bell to act like a street musician to see how many people would stop to listen to him play and how many would donate money.

He would play his $3.5 million violin made by Antonio Stradivari in 1713. It must be a helluva of violin because it has a name: “Gibson ex Huberman.” The Violin Maker is filled with stories of how violins come to be named, by the way. (Should I give my MacBook Pro, made by Steve Jobs circa 2006, a name?)

Bell played pieces like “Partita in D minor for solo violin,” the Johann Sebastian Bach composition. To summarize: this experiment involved a world-class musician playing Bach on a Stradivari in a Washington D.C. Metro station at 7:51 for forty-five minutes one Friday morning while approximately 1,097 commuters walked past. Before I tell you the results, take this test:

The answer is that he went unrecognized and unrewarded. What does this mean? Maybe that people make assessments about quality based on context and the rest of the herd. (The Violin Maker mentions a story, perhaps apocryphal, about how another world-class musician played a concert with a cheap violin, and the audience had no idea that he did so.) Or, maybe it illustrates what happens to people who are around politicians, lobbyists, and lawyers all the time…

If anyone from the Washington Post reads this, I have two suggestions: First, take a so-so violinist, hand him a Stradivari, introduce him as a wunderkind from the Black Forest, let him play as the opening act at a ritzy concert, and see if the audience fawns over him.

Second, get Steve Jobs to sell iPods for forty-five minutes in a BestBuy in South Dakota and observe what happens.

The lessons that I gleaned from this story are:

    Don’t let the absence of trappings and popularity make you believe something is bad.

    Don’t let the presence of trappings and popularity make you believe something is good.

    Don’t pass by life much less let life pass you by.


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Listed below are links to weblogs that reference Violin Monday:

» Violin Monday from Gubatron
Hi Guy Kawaasaki!!!,Trackback from wedoit4you.com on Violin Monday at http://www.wedoit4you.com/archive/2007/04/16 [Read More]

» For Whom The Bell from POSIWID
And therefore never send to know for whom the busker plays, he plays for you. [Read More]

» Books are SO powerful…why aren’t more people writingthem? from Marty Fahncke Finally Blogs!
Then, I heard from Guy Kawasaki about a book which simply detailed the process of creation of a violin in a shop in Brooklyn, NY. I really believe that any business anywhere can benefit from doing something outside the box, and writing a book might be... [Read More]

» Don't Talk Yourself Out of a Good Opportunity from Create Value Innovation
I play the violin. I play less often than in high school, when I played in a local youth orchestra, or sat in for a few weekend gigs with a bluegrass/folk group. I even briefly considered majoring in music. (I chose finance and business economics inste... [Read More]

» Joseph and the amazing hidden Talents - be your own A&R ! from broadstuff
This post is about talent in a user generated content world. It's sort of influenced by the Digitise or Die talk earlier in this week, a piece in the Washington Post I read about on Guy Kawasaki's blog, and a TV program the kids are fascinated by, the se [Read More]

» A world class violinist by any other name might be a street performer from Geekfish Weblog
Guy Kawasaki has an interesting post on an experiment by the Washington Post. (original article) It seems that they took a world class violin prodigy playing a $3.5 million dollar violin and plunked him down in a subway station acting like a street ... [Read More]

Comments

I'm sure it doesnt matter where did the misician plays, Washington, London, Madrid,...people at underground are on a hurry, always, and classic music is not Steve Jobs, the percentage of people having the capacity and knowlege to recognize a great musician is very small. Before making the experiment, they knew what will be the result. Sure.

Apparently you didn't actually finish reading the article on Joshua Bell. Someone did recognize him, that was the whole punchline of the article. A woman stayed to listen, then when he took a break, she went up to him to say she'd seen him perform at a recent concert. They have it on video right at the end of the article. They also said he made about $32 in tips.

Or maybe you're using the words "unrecognized and unrewarded" in some new sense that means "recognized and rewarded."

******************

Apparently, you didn't read what I said:

"...while approximately 1,097 commuters walked past." Then the test says, "Roughly, 1,096 people didn't figure out who he was. He collected $32 and change."

1,097 - 1 = 1,096.

Guy

Andy Havens has an excellent response to the "Pearls Before Breakfast" article here:
The Box: Part 2, The Frame

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