How to Get a Free, Autographed Copy of The Art of the Start
Facebook reduced the number of people that a developer can invite to add an application. The limit went from infinity to ten; thus, it is much harder to achieve critical mass. However, if a developer can evangelize people to invite ten friends each, the outlook is brighter. The question is, “How do you get people to do this?”
As the saying goes, there’s more than one way to skin a cat (with all due respect to PETA). Here’s my offer: if you install Truemors for Facebook, invite ten friends to install it, and post a few truemors, I will send you an autographed copy of The Art of the Start. You might wonder how I’ll know if you installed Truemors and invited ten people. The answer is that I am going to trust you.
There’s one limitation. I will only ship books to addresses in the U. S. because I don’t have the bandwidth to figure out shipping and customs to every country in the world. Note: I said I will only ship to U. S. addresses. For example, if you live in Kazakhstan and have a friend or relative (“Borat”) in the U. S. who can get the book to you, go for it.
Please proceed by installing Truemors. After you’ve invited ten friends and posted a few truemors, send your name and address to this email address. This offer is limited to the first two hundred people.
Let’s see if I get disabled by Facebook for doing this. :-)



I am sure you are 200 up. How long did it take? And did Facebook ban you?
Will carry your response on the blog post titled 'Guy Kawasaki gives The Art of the Start free to promote Truemors' and linked at http://www.techgazing.com/?p=49.
Cheers...
Posted by: Ajay Jain | Oct 1, 2007 1:23:08 AM
Is this offer still open, or have you reached 200 people yet?
Posted by: Vincent | Aug 24, 2007 10:48:08 AM
Loving the book so far. Thanks for the signed copy. Cannot wait to read the rest!
Posted by: Not a Square | Aug 23, 2007 3:16:45 PM
I received my book a couple of days ago. Incidentally I had picked up a copy at the library just a week before you made the offer. I'm enjoying the book and look forward to seeing you speak at Innovate.
Posted by: Granata | Aug 23, 2007 10:56:59 AM
Hey Guy,
I am from India and lot of people are looking at Truemors.
I truly agree about not shipping to non-US countries due to various reasons.But one thing that you are losing out here is penetration in the other countries.You are one of the bloggers who is discussed a lot about in BarCamps,BlogCamps and many other unconferences across the country.
People would have wished if you could ship in other countries as well :)
-Himanshu Sheth
(Blogger at http://thoughtsprevail.blogspot.com)
Posted by: Himanshu Sheth | Aug 22, 2007 10:24:07 PM
Hi Guy,
Interesting idea. I already have a copy of the Art of the Start, but an autographed copy would be nice. However, not enough to get me motivated to do this.
At the risk of sounding crazy, you might get more takers if you offered something a little bigger, like whoever does this gets entered into a lottery, and an objective person picks one winner. The winner gets dinner and the chance to pick your brains about anything he/she wants. And you'll pay for the transportation to the winner, and the dinner.
That would motivate me to do this. And maybe a few others.
Best,
Margie
Posted by: Margie Zable Fisher | Aug 22, 2007 7:36:19 PM
Hi Guy -- Just got your book in the mail. Thank you! The Truemors are right, "The Art of the Start" is a "must have" guide -- for anyone starting anything! Thank you!!!
Posted by: Heather D | Aug 22, 2007 11:20:51 AM
My free, autographed copy of The Art of the Start is officially in my hands today. I look forward to the reading, thanks.
-nm
Posted by: Nate | Aug 21, 2007 8:25:42 PM
I received the book in the mail today.
thanks!
I've also enjoyed using the app.
Posted by: Jeff Green | Aug 21, 2007 9:44:32 AM
Sad to see such a great website turn in to a marketing tool for truemors. Best of luck Guy, but I don't want my RSS feeds full of junk marketing. Thanks for all the insights - it was great while it lasted. Unsubscribing now.
Posted by: Dave | Aug 20, 2007 3:05:59 PM
Sounds Fair enough...now whats the book about?
Posted by: PrintnPost | Aug 20, 2007 10:36:25 AM
Guy, I bought your book 2 or 3 years ago! It would be nice to have autographed copy but you don't send books to Europe.
I don't know how it is in US, but in Poland or maybe in Europe in general, people do not value failures. It doesn't matter that objectively a failure might a very valuable experience. When you made a lot of money, everybody will listen to you. If not, even your wife will ignore silently what you say :)
Posted by: Grzegorz Daniluk | Aug 20, 2007 1:45:45 AM
Glad to see you busting out the facebook viral plan and practicing what you preach, unlike many authors out there.
Posted by: David Mullings | Aug 18, 2007 10:26:26 PM
Despite being in Canada (which shipping to isn't all that complicated, still North America, right up top Guy), I did what you asked in this post and will keep checking in on your blog and Truemors as I always have.
Cheers,
Satish
Posted by: Satish | Aug 18, 2007 1:21:26 PM
I really do not know how these viral campaign may work. But, SPAM is a good idea, I think, for them.
Posted by: Chamatkaribaba | Aug 17, 2007 11:05:20 AM
Thanks for all the energy! Keep on writing and speaking.
Best,
Chris Schilling
latinspace.com
Posted by: latinspace.com | Aug 16, 2007 8:44:31 PM
Okay, you've finally convinced me to visit Truemors...We'll have to see about the facebook install.
Posted by: David Mackey | Aug 16, 2007 8:14:33 PM
Nice. I scored one. Does anyone know of a good read about what do week 1 of launch? assuming your product is up and most major bugs are out of the way and its just you and a computer (no PR firm)..
Posted by: Shoaib | Aug 16, 2007 5:08:05 PM
Guy,
I´m 20, Brazilian, industrial engineer wannabe(heheh), read your blog daily since last year and bought your last book a long time ago...
But the translation ruined it!
I´m seriously! I really can´t read it in Portuguese, all the expressions heave lost their meanings... when i show the book to my friends i heave to warm them: "This book may look silly because of the translations of the expressions, but read it for the content, i guarantee you that it´s gonna be mind changing!"
Sadly they don´t put to much faith in it ehehhe But the ones that read it loved it!
I wondered: is there anyway you can send me a "orignal autographed" copy of it,in English ?? uahuahha I pay you all the costs...
The city i live (Florianópolis)and all the brazilian sites don´t heave english versions
I will install Truemors for my facebook anyway because i like it! hehehe
Bruno Balvedi.
Ps- 1)Sorry for my bad english writing
2)They heave changed even the cool cover of you book...
Posted by: Bruno Balvedi | Aug 16, 2007 11:05:12 AM
Or just read an extract here totally free:
http://changethis.com/1.ArtOfTheStart
Posted by: EuroLars | Aug 16, 2007 3:28:36 AM
i've added it, but also invited you to install http://apps.facebook.com/myrebtel/...it's only fair : )
Posted by: alex | Aug 16, 2007 3:19:04 AM
Guy,
I bought your book 3 days ago. I live in France anyway. I wondered: If I send you my book copy by mail (DHL or something like this) with a pre-paid return, will you autograph it ? :)
I will then installed Truemors for my facebook account and invite people to do so.
Laurent.
Posted by: Laurent Farci | Aug 16, 2007 2:41:17 AM
I bought it last week, I read a part of it every day. I'm French, living in Ireland, but I'll invite friends anyway without wainting for something in return.
Cheers,
Aurélien
PS: and what about a photograph autographed, hum? ;)
Posted by: Aurelien | Aug 16, 2007 2:12:51 AM
Guy, despite your multiple cracks on MBAs, there were about 20 students from the Haas MBA program at your Bay CHI presenation yesterday who are all big fans of yours. We're all going to install the Facebook Truemors app, but only expect one book ;) Stay tuned.
Posted by: Hawro Mustafa | Aug 15, 2007 10:52:52 PM
In response to your ongoing battle against MBA's, here is an article that states why we are important.
It is a businessweek article. http://tinyurl.com/3bvpnp
MBA's are people too. =^)
Tim McCormack
iRent2u.com - The Online Rental Marketplace
Posted by: Tim McCormack | Aug 15, 2007 4:54:20 PM