« MBA in a Page | Main | Facebook Friday: Photobucket Postcards »

August 15, 2007

How to Get a Free, Autographed Copy of The Art of the Start


Facebook reduced the number of people that a developer can invite to add an application. The limit went from infinity to ten; thus, it is much harder to achieve critical mass. However, if a developer can evangelize people to invite ten friends each, the outlook is brighter. The question is, “How do you get people to do this?”

As the saying goes, there’s more than one way to skin a cat (with all due respect to PETA). Here’s my offer: if you install Truemors for Facebook, invite ten friends to install it, and post a few truemors, I will send you an autographed copy of The Art of the Start. You might wonder how I’ll know if you installed Truemors and invited ten people. The answer is that I am going to trust you.

There’s one limitation. I will only ship books to addresses in the U. S. because I don’t have the bandwidth to figure out shipping and customs to every country in the world. Note: I said I will only ship to U. S. addresses. For example, if you live in Kazakhstan and have a friend or relative (“Borat”) in the U. S. who can get the book to you, go for it.

Please proceed by installing Truemors. After you’ve invited ten friends and posted a few truemors, send your name and address to this email address. This offer is limited to the first two hundred people.

Let’s see if I get disabled by Facebook for doing this. :-)


TrackBack URL for this entry:

Listed below are links to weblogs that reference How to Get a Free, Autographed Copy of The Art of the Start:

» Have you heard the latest on Truemors? from Viaspire - Define.Innovate.Maximize.
Last night, we had the opportunity to attend the monthly BayCHI meeting featuring guest speaker Guy Kawasaki, co-founder of his latest passion project, Truemors. Sitting in a packed auditorium, we learned a ton from this uber evangelist, in his present... [Read More]

» New Method Of Promotion: Install A Facebook App And Receive A Free Book from Techomical
It's true, someone has begun offering an autographed copy of his book if you install his Facebook App, in an attempt to create some interest and a user base for an App that must not be doing so on its [Read More]


I am sure you are 200 up. How long did it take? And did Facebook ban you?

Will carry your response on the blog post titled 'Guy Kawasaki gives The Art of the Start free to promote Truemors' and linked at http://www.techgazing.com/?p=49.


Is this offer still open, or have you reached 200 people yet?

Loving the book so far. Thanks for the signed copy. Cannot wait to read the rest!

I received my book a couple of days ago. Incidentally I had picked up a copy at the library just a week before you made the offer. I'm enjoying the book and look forward to seeing you speak at Innovate.

Hey Guy,
I am from India and lot of people are looking at Truemors.

I truly agree about not shipping to non-US countries due to various reasons.But one thing that you are losing out here is penetration in the other countries.You are one of the bloggers who is discussed a lot about in BarCamps,BlogCamps and many other unconferences across the country.

People would have wished if you could ship in other countries as well :)

-Himanshu Sheth
(Blogger at http://thoughtsprevail.blogspot.com)

Hi Guy,

Interesting idea. I already have a copy of the Art of the Start, but an autographed copy would be nice. However, not enough to get me motivated to do this.

At the risk of sounding crazy, you might get more takers if you offered something a little bigger, like whoever does this gets entered into a lottery, and an objective person picks one winner. The winner gets dinner and the chance to pick your brains about anything he/she wants. And you'll pay for the transportation to the winner, and the dinner.

That would motivate me to do this. And maybe a few others.


Hi Guy -- Just got your book in the mail. Thank you! The Truemors are right, "The Art of the Start" is a "must have" guide -- for anyone starting anything! Thank you!!!

My free, autographed copy of The Art of the Start is officially in my hands today. I look forward to the reading, thanks.

I received the book in the mail today.


I've also enjoyed using the app.

Sad to see such a great website turn in to a marketing tool for truemors. Best of luck Guy, but I don't want my RSS feeds full of junk marketing. Thanks for all the insights - it was great while it lasted. Unsubscribing now.

Sounds Fair enough...now whats the book about?

Guy, I bought your book 2 or 3 years ago! It would be nice to have autographed copy but you don't send books to Europe.

I don't know how it is in US, but in Poland or maybe in Europe in general, people do not value failures. It doesn't matter that objectively a failure might a very valuable experience. When you made a lot of money, everybody will listen to you. If not, even your wife will ignore silently what you say :)

Glad to see you busting out the facebook viral plan and practicing what you preach, unlike many authors out there.

Despite being in Canada (which shipping to isn't all that complicated, still North America, right up top Guy), I did what you asked in this post and will keep checking in on your blog and Truemors as I always have.



I really do not know how these viral campaign may work. But, SPAM is a good idea, I think, for them.

Thanks for all the energy! Keep on writing and speaking.


Chris Schilling

Okay, you've finally convinced me to visit Truemors...We'll have to see about the facebook install.

Nice. I scored one. Does anyone know of a good read about what do week 1 of launch? assuming your product is up and most major bugs are out of the way and its just you and a computer (no PR firm)..


I´m 20, Brazilian, industrial engineer wannabe(heheh), read your blog daily since last year and bought your last book a long time ago...
But the translation ruined it!
I´m seriously! I really can´t read it in Portuguese, all the expressions heave lost their meanings... when i show the book to my friends i heave to warm them: "This book may look silly because of the translations of the expressions, but read it for the content, i guarantee you that it´s gonna be mind changing!"
Sadly they don´t put to much faith in it ehehhe But the ones that read it loved it!

I wondered: is there anyway you can send me a "orignal autographed" copy of it,in English ?? uahuahha I pay you all the costs...
The city i live (Florianópolis)and all the brazilian sites don´t heave english versions

I will install Truemors for my facebook anyway because i like it! hehehe

Bruno Balvedi.
Ps- 1)Sorry for my bad english writing
2)They heave changed even the cool cover of you book...

Or just read an extract here totally free:


i've added it, but also invited you to install http://apps.facebook.com/myrebtel/...it's only fair : )


I bought your book 3 days ago. I live in France anyway. I wondered: If I send you my book copy by mail (DHL or something like this) with a pre-paid return, will you autograph it ? :)

I will then installed Truemors for my facebook account and invite people to do so.


I bought it last week, I read a part of it every day. I'm French, living in Ireland, but I'll invite friends anyway without wainting for something in return.


PS: and what about a photograph autographed, hum? ;)

Guy, despite your multiple cracks on MBAs, there were about 20 students from the Haas MBA program at your Bay CHI presenation yesterday who are all big fans of yours. We're all going to install the Facebook Truemors app, but only expect one book ;) Stay tuned.

In response to your ongoing battle against MBA's, here is an article that states why we are important.

It is a businessweek article. http://tinyurl.com/3bvpnp

MBA's are people too. =^)

Tim McCormack
iRent2u.com - The Online Rental Marketplace

The comments to this entry are closed.

My Photo

Contact Me

  • bar.gif


Search this blog


  • Alltop, confirmation that I kick ass


Feed and Leads


Alignment of Interests

  • Alltop
    Stay on top of all the news topics.
  • BagTheWeb
    Find, bag, and share websites and articles.
  • Doba
    Drop-ship products for ecommerce sales.
  • Garage Technology Ventures
    Raise venture capital for your tech company.
  • Paper.li
    Publish social-media newspapers.
  • Statusnet
    Make an Open-Source Twitter for your organization.
  • Peerspin
    Pimp your MySpace pages.
  • Sixense
    Control your game like never before.
  • SocialToo
    Engage people at social media sites like Twitter.
  • StumbleUpon
    Find interesting stuff on the web.
  • TicketLeap
    Sell and manage online ticket sales for events.
  • Triggit
    Make real-time bids for online ad space.
  • DataSift
    Analyze big data from social media.
  • Tynt
    Trace who's using your website content.
  • uStream
    Stream video live.
  • Visible Measures
    Monitor how people interact with online video.
  • Writer.ly
    Find freelancers for book projects.
  • XAT
    Chat with people.


  • quick sprout