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Here’s a video featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press. You can also read the wrap up if you’re too busy to watch the video. Also, here's a video featuring only Michael Arrington from November, 2006.
The short story: Create something great, throw out all the marketing bull shiitake, and explain it in thirty seconds.
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» How to Talk to the Press from Renegade Publicist
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I really needed this. I get the press contacting me all the time. I have always just been myself, but this was a good future reference. Plus I can forward it to friends too!!
Posted by: Nick Schmidt | Aug 15, 2007 7:35:34 AM
With everybody trying to get press for anything and everything... getting the message out is harder then ever but it's nice to see some added advice to stand out from the submitters :-)
Jon
Posted by: Jon | Aug 14, 2007 8:29:20 PM
I do agree with that statement: You've got to be able to explain your idea in just 30 seconds!
Best,
Intoku.
Posted by: intoku | Aug 11, 2007 9:35:53 AM
More proof of how important that your "elevator pitch" be clear and impactful. I've got an article on how to craft a good one over at DLM if anyone is interested. Thanks as always for these great finds!
Posted by: AgentSully | Aug 7, 2007 8:17:22 AM
Very interesting. Readers might find more tips, including yesterday's post "62 ways to improve your press release" on my blog: Bad Language - How to do PR section.
Posted by: Matthew Stibbe (Bad Language) | Aug 7, 2007 1:41:19 AM
Interesting to hear what they think about working with PR companies. It's good to hear that the press actually likes to be in contact with entrepreneurs themselves instead of getting info second hand from pr firms.
Peter
Posted by: Peter Urban | Aug 6, 2007 4:32:41 PM
Thank you for posting those videos! Very helpful!
Sincerely,
Trina Lamarche
http://www.efficientva.com
Posted by: Trina Lamarche | Aug 6, 2007 1:14:35 PM
Nice videos. Thank you very much for the pointers.
Posted by: Serkan | Aug 6, 2007 12:32:51 PM