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August 06, 2007

How to Talk to the Press

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Here’s a video featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press. You can also read the wrap up if you’re too busy to watch the video. Also, here's a video featuring only Michael Arrington from November, 2006.

The short story: Create something great, throw out all the marketing bull shiitake, and explain it in thirty seconds.

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Listed below are links to weblogs that reference How to Talk to the Press:

» How to Talk to the Press from Gubatron
Hi Guy Kawaasaki!!!,Trackback from wedoit4you.com on How to Talk to the Press at http://www.wedoit4you.com/archive/2007/08/06 [Read More]

» How to Pitch the Press from Altgate
Guy Kawasaki blogged about this panel put on by Redfin on the topic of startups pitching the press. It's an hour-long video (so grab a cup of coffee), but helpful in addressing the issues small companies wrestle with when trying [Read More]

» 62 ways to improve your press releases from Bad Language
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it: Preparati... [Read More]

» PR for entrepreneurs from Beneath the Peak
Via Guy Kawasaki, heres an hour-long video (complete with written highlights) from the Redfin corporate blog of tips for entrepreneurs hoping to maximize their media exposure. Theres some good stuff here, including this: 19:00, FV: Every ... [Read More]

» How to Talk to the Press from Renegade Publicist
[Read More]

Comments

I really needed this. I get the press contacting me all the time. I have always just been myself, but this was a good future reference. Plus I can forward it to friends too!!

With everybody trying to get press for anything and everything... getting the message out is harder then ever but it's nice to see some added advice to stand out from the submitters :-)

Jon

I do agree with that statement: You've got to be able to explain your idea in just 30 seconds!

Best,
Intoku.

More proof of how important that your "elevator pitch" be clear and impactful. I've got an article on how to craft a good one over at DLM if anyone is interested. Thanks as always for these great finds!

Very interesting. Readers might find more tips, including yesterday's post "62 ways to improve your press release" on my blog: Bad Language - How to do PR section.

Interesting to hear what they think about working with PR companies. It's good to hear that the press actually likes to be in contact with entrepreneurs themselves instead of getting info second hand from pr firms.

Peter

Thank you for posting those videos! Very helpful!

Sincerely,

Trina Lamarche
http://www.efficientva.com

Nice videos. Thank you very much for the pointers.

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