« Take the Entrepreneurship Test | Main | Top Ten Myths of Entrepreneurship »

January 09, 2008

The Art of the Signup Page


iStock_000001093093XSmall.jpg

A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

  • Logo

  • Elevator pitch

  • Descriptive copy

  • List of key features

  • List of key benefits

  • Call to action

  • Testimonials

  • Tours

  • Examples of users

  • Screen shots

  • Life-style images

  • Link to more information

However, you can clearly be successful without a great signup page.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c527353ef00e54fda47688834

Listed below are links to weblogs that reference The Art of the Signup Page:

Comments

Post a comment

This weblog only allows comments from registered users. To comment, please Sign In.

My Photo

Contact Me

  • bar.gif


VisualCV


Search this blog

Alltop

  • Alltop, confirmation that I kick ass

Advertising

Feed and Leads

Categories

Alignment of Interests

  • Alltop
    Stay on top of all the news topics.
  • BagTheWeb
    Find, bag, and share websites and articles.
  • Doba
    Drop-ship products for ecommerce sales.
  • Garage Technology Ventures
    Raise venture capital for your tech company.
  • Paper.li
    Publish social-media newspapers.
  • Statusnet
    Make an Open-Source Twitter for your organization.
  • Peerspin
    Pimp your MySpace pages.
  • Sixense
    Control your game like never before.
  • SocialToo
    Engage people at social media sites like Twitter.
  • StumbleUpon
    Find interesting stuff on the web.
  • TicketLeap
    Sell and manage online ticket sales for events.
  • Triggit
    Make real-time bids for online ad space.
  • DataSift
    Analyze big data from social media.
  • Tynt
    Trace who's using your website content.
  • uStream
    Stream video live.
  • Visible Measures
    Monitor how people interact with online video.
  • Writer.ly
    Find freelancers for book projects.
  • XAT
    Chat with people.

Optimization

  • quick sprout