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January 09, 2008

The Art of the Signup Page


A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

  • Logo

  • Elevator pitch

  • Descriptive copy

  • List of key features

  • List of key benefits

  • Call to action

  • Testimonials

  • Tours

  • Examples of users

  • Screen shots

  • Life-style images

  • Link to more information

However, you can clearly be successful without a great signup page.


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