« Green Building at Stanford Just As Smart As People It Houses | Main | Airlegance »

March 02, 2008

Pure Evangelism: How to Get Great Candidates

GrabberRaster 0001.jpg

Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:

  • Tell people where they'll go next. No one works at one company forever, so if you can show how a candidate can get ready for a career leap, you'll make your company attractive.

  • Use your public relations team to prop up the manager. By this Penelope means that you should advertise that the job reports to a cool/great/influential manager. (Hopefully, this is true.)

  • Get some respect for speciality recruiters. Good employees develop loyalty to recruiters. These recruiters place the same candidate in ever better jobs. Ergo, make nice with recruiters.

  • Advertise in niche communities. Here's an example: Want to catch women as they return to the workplace after child raising? Duh, advertise in mommy blogs via Blogher.

  • Leverage social media. There's no doubt in my mind, for example, that you can recruit using Twitter. You can do a lot with 140 characters if you know what you're doing. If you want a quick introduction to the best of Twitter, click here. Just being on social media sites says something about your company.

If you're having problems getting great candidates, be sure to read Penelope's counterintuitive ideas before you conduct the next interview. Remember: recruiting is one of the purest forms of evangelism because you are truly "bringing the good news" about working at a company.

Comments

Post a comment

This weblog only allows comments from registered users. To comment, please Sign In.

My Photo

Contact Me

  • bar.gif


VisualCV


Search this blog

Alltop

  • Alltop, confirmation that I kick ass

Advertising

Feed and Leads

Categories

Alignment of Interests

  • Alltop
    Stay on top of all the news topics.
  • BagTheWeb
    Find, bag, and share websites and articles.
  • Doba
    Drop-ship products for ecommerce sales.
  • Garage Technology Ventures
    Raise venture capital for your tech company.
  • Paper.li
    Publish social-media newspapers.
  • Statusnet
    Make an Open-Source Twitter for your organization.
  • Peerspin
    Pimp your MySpace pages.
  • Sixense
    Control your game like never before.
  • SocialToo
    Engage people at social media sites like Twitter.
  • StumbleUpon
    Find interesting stuff on the web.
  • TicketLeap
    Sell and manage online ticket sales for events.
  • Triggit
    Make real-time bids for online ad space.
  • DataSift
    Analyze big data from social media.
  • Tynt
    Trace who's using your website content.
  • uStream
    Stream video live.
  • Visible Measures
    Monitor how people interact with online video.
  • Writer.ly
    Find freelancers for book projects.
  • XAT
    Chat with people.

Optimization

  • quick sprout