Why the Best Service Is No Service

I published an interview on the Sun Microsystems small business site called "Why the Best Service Is No Service." It features Bill Price, Amazon's first Global VP of Customer Service, explaining how to provide excellent customer service. He recently co-authored a new book, The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs, with David Jaffe. To read the interview, click here.