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September 25, 2008

Sway or Be Swayed

Over at the American Express Open Forum blog I posted an interview with Ori Brafman, the author of Sway: The Irresistible Pull of Irrational Behavior. In this interview he explains how to resist irrational and dumb behavior. Click here to check it out. Not reading it would be irrational.

September 25, 2008 in Evangelism, Marketing, and Sales |

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