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February 18, 2011

Kirkus review of Enchantment

I’m all grins today because the Kirkus review of Enchantment just came out:

ENCHANTMENT
The Art of Changing Hearts, Minds and Actions
Author: Kawasaki, Guy
Review Date: March 1, 2011
Publisher:Portfolio
Pages: 240
Price ( Hardcover ): $26.95
Publication Date: March 8, 2011
ISBN ( Hardcover ): 978-1-59184-379-5
Category: Nonfiction
Classification: Business

Apple’s former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur’s entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he’s talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it’s not original, it’s effective. The author’s trademark light and airy style is on display, but it’s his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.


Do you need Enchantment? You can find out by taking GREAT (Guy’s Realistic Enchantment Aptitude Test) on Facebook or on Guy’s website. If you’re sure you’re enchanting, then tell the world with a badge. If you’re sure that you want to read the book, go here and click on “Order.”

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