Amber MacArthur provided a list of the five social-media tools that small business should begin with. They aren’t the latest—but you might not want to be at the cutting edge at all times. Read her posting to learn how to get going.
Over at the American Express Open Forum, I’ve posted an article called “The Lesson of Satzuma.” This is explains how a tiny company called Satzuma stood out of the CES crowd by focusing on a fun group of products. Check it out as a marketing lesson.
Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.
The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they do: find great stuff.
For technology companies, a product demonstration is the purest form of sales because you really have to wow your audience with your product. Here is a list of 5 things to avoid if you want to not make a Stunningly Awful Demo (SAD).
A few weeks ago Garage ran a conference called Revenue Bootcamp. One of the panel featured a group of experts discussing whether advertising was dead for a website revenue model. These experts represent Facebook, Yahoo, Glam, Federated Media, and Microsoft. Click here if you’re interested in using the advertising model.
Check out the design of my new business card here. It’s a combination of my company’s logo and a business card—truly making a business card a marketing device. If you have a cool logo, you should do this too!
Over at the American Express Open Forum I posted an article about a panel of young people discussing how they use the Internet, what they pay for, what they would pay for, and what they won’t pay for. Fascinating stuff if you’re trying to make a web business work. Click here to read it.