These are the sites and applications that I used in today’s San Diego Venture Group speech about using social media as a marketing tool.
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Over at the American Express Open Forum I posted an interview with Lee Aase. He manages syndication and social media for Mayo Clinic. In this interview he explains the history of Mayo Clinic’s use of social media and how effective this effort has been. If you’re considering social media for your organization, it’s a worthwhile read. Click here to read it.
I came across a good guide to social marketing that you might find interesting. It’s called “Social Marketing Playbook,” and the folks at 360i wrote it. You can read and download it here.
Over at the American Express Open blog I review a website called Twitterhawk. This site enables you to do automated, directed marketing on Twitter. It’s a very useful tool for anyone who wants to tap Twitter’s awesome marketing potential. Click here to read it. Please mark it “found useful” if you did.
Dave Balter, the founder of BzzAgent, provided me with ten tips for building a brand community. Check out his tips here if you're trying to build an online community for your company. Please mark it “found useful” if you did.
More about social media at Socialmedia.alltop.
In “The Sales Profession: Attention Must Still Be Paid,” Ben Stein explains how a summer job selling shoes taught him how to sell.
I feel the same way about my first real job: selling jewelry. I learned more about sales, marketing, and evangelism schlepping gold and diamonds than in any high-tech position since. If you want to change the world, you will need to learn how to sell. That’s just the way things are, so check it out.
Over at the American Express Open forum, I just posted a blog entry called “How to Demo Twitter.” It really explains how to suck people into Twitter if they’re not already members. Check it out if you’ve ever needed help convince people to join Twitter. Please mark it “found useful” if you did.
Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert.
Please mark that you found the posting useful at the American Express site if you did.
Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating buzz for your company.
Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter.
More about Twitter at Twitter.alltop and Twitterati.alltop.
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