Over at the American Express Open Forum I posted an interview with Lee Aase. He manages syndication and social media for Mayo Clinic. In this interview he explains the history of Mayo Clinic’s use of social media and how effective this effort has been. If you’re considering social media for your organization, it’s a worthwhile read. Click here to read it.
Dave Balter, the founder of BzzAgent, provided me with ten tips for building a brand community. Check out his tips here if you're trying to build an online community for your company. Please mark it “found useful” if you did.
I feel the same way about my first real job: selling jewelry. I learned more about sales, marketing, and evangelism schlepping gold and diamonds than in any high-tech position since. If you want to change the world, you will need to learn how to sell. That’s just the way things are, so check it out.
Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert.
Please mark that you found the posting useful at the American Express site if you did.
Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating buzz for your company.
Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter.
I thought that because Harvard is so prestigious that it could sit back and let the best and brightest students come to it. I was wrong. In “How Harvard Gets Its Best and Brightest,” BusinessWeek reporter William Symonds explains the Harvard recruiting process.
In the spring it starts recruiting juniors who will graduate in a year. These juniors have stellar test scores, and Harvard buys their names from College Board, the organization that administers admission tests. The Harvard admission team goes to 140 cities in the U.S. and overseas. It also taps Harvard coaches, teachers, and alumni to find the best and brightest.
After the rigorous selection process, the admissions team recruits teachers, alumni, and students to start calling the students that it has accepted. In April Harvard invites prospective students to visit the campus for a weekend of where the admissions team has “something remarkable going on every minute.