How to Change the World

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review:

---

Apple’s former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur’s entrepreneur is back with his tenth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.

---

You can read a lot more about the book here. For a limited time, if you order Enchantment, you can get a free copy of my previous book, Reality Check by going here. Please check it out. I promise that it will help you change the world.

Buy Enchantment, get a free copy of Reality Check. Click for details.

Buy a copy of Enchantment and get a free copy of Reality Check. Offer expires at midnight, 3/7, Pacific time. Limit of one per person. Purchases from U. S. resellers, and we’ll ship to only U. S. addresses. Quantities are limited. Click here for details.

Got an enchanting photo?

I’m running a photo contest for enchanting pictures. There are five categories: Kids, Pets, Travel, Vehicles, and People. The prize is a Nikon 3100 for the winner of each category plus an iPad for the category winner with the most votes. Click here to learn more. The deadline is in eight days!

Kirkus review of Enchantment

I’m all grins today because the Kirkus review of Enchantment just came out:

ENCHANTMENT
The Art of Changing Hearts, Minds and Actions
Author: Kawasaki, Guy
Review Date: March 1, 2011
Publisher:Portfolio
Pages: 240
Price ( Hardcover ): $26.95
Publication Date: March 8, 2011
ISBN ( Hardcover ): 978-1-59184-379-5
Category: Nonfiction
Classification: Business

Apple’s former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur’s entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he’s talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it’s not original, it’s effective. The author’s trademark light and airy style is on display, but it’s his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.

---

Do you need Enchantment? You can find out by taking GREAT (Guy’s Realistic Enchantment Aptitude Test) on Facebook or on Guy’s website. If you’re sure you’re enchanting, then tell the world with a badge. If you’re sure that you want to read the book, go here and click on “Order.”

How to avoid the 7 deadly sins of business storytelling

Over in the American Express Open Forum I posted an interview with Jennifer Aaker and Andy Smith about the “7 Deadly Sins of Busines Storytelling.” It will help you optimize the impact of storytelling in your marketing.

What We Can Learn From Justin Bieber

You may find this hard to believe, but I wrote about “What We Can Learn From Justin Bieber” at the American Express Open Forum.

The Art of Online Customer Service

Marsha Collier explains the Art of Online Customer Service in an interview with me at the American Express Open Forum.

The Last Blog Post

There’s a group effort for bloggers to post their “last post” today. Here’s the premise: If you had one last blog post to send out, what would you say? This is based on The Last Lecture by Randy Pausch.

I thought about this for two days, and my conclusion is that if I knew I when I was going to die, I would not use one second of my last moments to write a blog post. I would spend as much time as I could with my wife and children—and maybe grandchildren if it’s that long from now. And if I could manage it, I would play hockey one last time and score a hat trick.

The funny thing is that if I continue to tweet the way I tweet now, it would take a while for people to realize I was dead. In fact, people might never realize I was dead because all my ghosts (how’s that for irony?) are much younger than I am.

If you’d like to see what other bloggers have posted, click here.

Transitions at CES

I noticed a lot of transitions at CES this year. Please check them out here. Truly, “innovate or die” is how the world works.

How to get manuals

Over at the American Express Open Forum, you can learn how to get manuals for all the gizmos that you bought or received this Christmas. Just click here.